Exploring the Rise of Travel Among Malaysian Millennials

Exploring Malaysia’s Niche Tourism Segment: The Rise of Millennial Travel, a Webinar was conducted by Tourism Malaysia with the active participation of professionals of the tourism industry and students alike. Other than sharing and discoursing on the rising trend of travelling amongst millennials and it’s potential, the webinar that was held on July 8, 2021 also discussed the importance of promoting niche tourism products, as well as how best to incorporate more sustainable practices as we prepare to restart tourism once our country achieves herd immunity.