First China Imam Fam Trip Visited Lexis Hibiscus Port Dickson

In a strategic move to tap into the flourishing Chinese Muslim tourist market, the Islamic Tourism Centre (ITC), in collaboration with the Malaysian Inbound Chinese Association (MICA), successfully organised their first Familiarisation Trip (Fam Trip) for 35 Imams from 14 provinces in China, which is expected to generate a turnover of RM28 million in tourism packages sale revenue.

The “China Imam Fam Trip: Discover Muslim-Friendly Malaysia” initiative aims to spotlight Malaysia’s diverse tourism offerings, including its array of Halal cuisines and its commitment to providing Muslim-friendly hospitality. Nizran Noordin, Director-General of ITC, shared that “The goal is to showcase Malaysia’s Muslim-friendly tourism offerings while allowing Imams to travel freely, safely, and enjoy Malaysia’s culture, food, mosque architecture, warm hospitality, and Muslim-friendly environment.”

The Fam Trip aimed to enrich Imams’ understanding of Malaysia as a welcoming destination with facilities and services tailored for Muslims. The Fam Trip, held from January 10 to 16, immersed Imams in Malaysia’s vibrant tourism attractions and rich cultural heritage. The itinerary included visits to Putrajaya, Kuala Lumpur, Bandar Melaka, Lexis Hibiscus Port Dickson, Seremban, Shah Alam, and Bentong, among other destinations.