COVID-19 a Blessing in Disguise

Tourism Malaysia’s Deputy Director General Datuk Musa Yusof has recently referred to the current pandemic as a “blessing in disguise”. According to him, this period of time has allowed government agencies and other stakeholders to reset Malaysia’s tourism industry by discussing potential reset strategies and reconsider destination appeal. “This is the time to review products qualities and, in a way, decide what markets (to focus on) and then to reinvent or repurpose the products, as well as to look into different ways of marketing,” he added.