Lexis Hotel Group Elevates Its Presence in North East China

In a strategic move to expand its footprint in the vibrant Chinese market, Lexis Hotel Group recently participated in a high-profile sales mission organized by Tourism Malaysia, in collaboration with state tourism bodies and the Malaysia Inbound Chinese Association (MICA).

The mission, spanning from March 18th to 25th, targeted key second-tier cities in North East China. Representing Lexis Hotel Group was Mr. Amigo Law, the esteemed Director of Sales – Travel Trade. With a wealth of experience and expertise in the hospitality sector, Mr. Law spearheaded the showcasing of Lexis Hotel Group's exceptional properties to the discerning attendees of the sales mission. 

This concerted effort by Tourism Malaysia aims to bolster Malaysia's presence in China by delving into burgeoning secondary cities. The mission employed various engagement strategies, including business sessions, seminars, and networking opportunities. Of particular focus were promotional activities tailored to key leisure markets and niche segments, such as educational tourism, Muslim-friendly travel, and the esteemed Malaysia My Second Home program.

By aligning with Tourism Malaysia's strategic vision and leveraging the platform provided by the sales mission, Lexis Hotel Group is poised to elevate its brand presence and capture the attention of Chinese travelers seeking unique and memorable hospitality experiences.