Lexis Hotel Group Forges New Frontiers in Indonesia through MTEX
Lexis Hotel Group recently seized the opportunity to participate in the Malaysia Travel Exchange (MTEX) Roadshow, venturing into the Indonesian market. Organized by the Malaysian Association of Tour and Travel Agents (MATTA) in collaboration with the Association of the Indonesian Tours and Travel Agencies (ASITA), the 5-day event unfolded in Surabaya and Medan.
Marking its debut in Surabaya, the roadshow attracted Indonesian buyers seeking attractive Malaysia tour packages. Lexis Hotel Group, renowned for its hospitality, leveraged the platform to engage with buyers and industry affiliates. This strategic move aimed not only to strengthen its Indonesian market presence but also to foster valuable relationships.
The collaboration between MATTA and ASITA provided a conducive environment for Lexis Hotel Group to showcase its offerings. Exclusive promotions and packages tailored to Indonesian preferences were unveiled, enhancing the group's appeal in the local market. Lexis Hotel Group's participation in the MTEX Roadshow reflects its commitment to proactive market expansion and exceptional hospitality.