Lexis Hotel Group Launches Official Xiaohongshu Account

Embarking on the wave of escalating international travel among Chinese tourists, Lexis Hotel Group is strategically harnessing the power of XiaoHongShu to forge direct connections with Chinese consumers, both locally and regionally. Often hailed as China's equivalent to Instagram, Xiaohongshu or also known as the Little Red Book is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyle. It’s one of the fastest-growing Chinese social media platforms to date, with more than 300 million registered users.

Always keeping up with the latest trends and looking for ways to grow its online presence while reaching out to more guests and holidaymakers everywhere, it comes as no surprise that Lexis Hotel Group is jumping on Xiaohongshu in a big way by making a splash with its very first post on 8 May 2023, attracting loyal guests and fans of the brand to follow its official account to get the latest updates and offers, while enjoying fun new content shared by the Lexis team. To follow Lexis Hotel Group on Xiaohongshu, simply tap on the search button and type in Lexis Hotel Group’s XHS ID: 4382088405.