Tourism Malaysia Kickstarts 2024 with A Series of Sales Missions in India

Led by the Director of Tourism Malaysia, Chennai – Mr.Razaidi Abdul Rahim, Director of Tourism Malaysia, Mumbai –Ms. Noriah Jaafar, and Deputy Director of Tourism Malaysia, New Delhi – Mr. Akmal Aziz, Lexis Hotel Group is one of the 14 hotel and resort operators joining Tourism Malaysia in intensifying its promotional strategies towards Indian travellers through several tourism expos including the recent Outbound Travel Mart (OTM) held in Mumbai from 8th to 10th February 2024, and the upcoming South Asia Travel & Tourism Exchange (SATTE) in New Delhi, scheduled from 12th to 22nd February 2024.

Other than the OTM, Tourism Malaysia also successfully organized a Food and Culture promotional event in Mumbai from February 5th to 11th. Following the positive outcomes of this initiative, Tourism Malaysia then executed a sales mission across five key cities, commencing in Bangalore and moved through Chennai, Kolkata, Ahmedabad, and concluding in New Delhi, from February 12 to February 2024.

The primary objective of this mission was to promote the recently implemented visa policy, offering Indian citizens visa-free entry to Malaysia for stays of up to 30 days, effective from December 1st, 2023, to December 31st, 2024. This policy was officially announced by the Prime Minister of Malaysia, Dato’ Sri Anwar Ibrahim.