Transformation in Tourism Strategy Necessary to Boost Industry Growth

Malaysian Association of Tour and Travel Agents (MATTA) President Datuk Tan Kok Liang felt that a great transformation in the government’s tourism strategy is necessary to boost Malaysia’s travel and tourism growth. According to Datuk Tan “We need a fresh, more strategic and dynamic approach to how we are going to accelerate the recovery and growth of our tourism economy,” he also added that special attention needs to be placed on infrastructure development and tourism products. MATTA hoped that the appointment of Datuk Seri Tiong King Sing as our new Tourism, Arts and Culture Minister will provide that drive and initiative.