Utilisation Of Technology To Drive Local Tourism Industry

Source: The Star Online, 1 October 2018

At the first Sibu MATTA (Malaysian Association of Tour and Travel Agents) Fair, Sarawak chapter chairman Dayang Azizah Abg Zainuddin said, MATTA will develop the tourism industry and increase tourist arrivals through technology. She explained that discussions with ride sharing service, Grab are ongoing to integrate its members’ vehicles into their app. 

She added that other efforts to be taken include exploring amendments to the Tourism Industry Act 1992, providing incentives and funding for travel agents, capacity building for the tourism workforce and introduction of luxury tourism vehicles for high-spending visitors to increase tourism receipts. She also shared that MATTA is looking into aggressive overseas promotion as well as hosting overseas travel agents and online marketing influencers for familiarisation trips to push Malaysia as a preferred tourist destination.