Malaysia Participates in the 4th Edition of ITB China

In an ongoing effort to position Malaysia as a top tourist destination for Chinese travellers, Tourism Malaysia showcased their offerings at ITB China 2024. The event was held from May 27 to 29, 2024, at the Shanghai World Expo Exhibition & Convention Centre. This 4th edition of ITB China saw participation from key tourism partners, including Penang Global Tourism, alongside representatives from the states of Melaka, Negeri Sembilan, Pahang, and Perak.

Minister of Tourism, Arts and Culture Dato Sri Tiong King Sing said, “Malaysia’s participation in ITB China for this year marks our commitment and sincerity to strengthen cooperation and deepen tourism and cultural exchanges through people-to-people exchanges, especially in the 50th anniversary of the diplomatic relations between China and Malaysia.”

“China is one of Penang's most important markets and it has always been one of the top three arrival countries in Penang,” said Mr Ooi Chok Yan, CEO of Penang Global Tourism.